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Privacy Policy

Last updated: October 22, 2026

This Privacy Notice ("Notice") describes how Alta Group Holdings, LLC (collectively, "Alta Group," "we," "our," or "us") collect, use, disclose, and otherwise process the personal information described in this Notice and the rights and choices individuals have regarding such personal information.

For information about your privacy choices, please review Section 7. Your Privacy Choices.

Your use of our Services (defined below), and any dispute over privacy, is subject to this Notice and our Terms of Service, available at our Terms of Use.

Table of Contents

1. Scope

Except as otherwise described below, this Notice applies to the personal information Alta Group collects and processes related to your use of our website, www.alta-group.co, where this Notice is posted, and other websites that may display or include a link to this Notice ("Site" or "Sites"), other online and offline services (including our conferences and events), mobile applications, and other products or services we make available to you (collectively, "Services").

Not in Scope. This Notice does not apply to the personal information that we collect and process about Alta Group employees, contractors, personnel, job applicants, or candidates.

Additional Notices. In some cases, additional or supplemental privacy notices may be provided and will apply to certain personal information collected and processed by us. These additional notices will control to the extent there is a conflict with this Notice, with respect to your personal information that is subject to that additional notice.

2. Personal Information Collected

As further described below, we collect personal information directly from individuals, from third parties, and automatically through your use of our Services.

Personal Information Collected Directly from You

The personal information we may collect from you depends on how you use our Services or otherwise interact or engage with us, but generally includes:

  • Contact information. When you contact us, including via email, phone, social media, or otherwise, register for an event, or make a purchase from us, we collect certain personal information from you, such as your name, phone number, email address, postal address, corporate information, and any other personal information that you submit or make available to us.
  • Professional information. When you interact with us in your professional capacity, we may collect your business name, business email address, business website, organization's postal address, business phone number, and any other personal information that you provide us.
  • Survey responses. When you fill out our surveys, we may collect your contact information and survey responses, including information regarding demographics, preferences, and your opinion about our products and Services. Participation in our surveys is voluntary.
  • Payment, orders and transaction information. When you place an order, we may collect order information including products considered and purchased, order details, and additional information such as add-ons, personal messages, and other related information. We and our payment processor may also collect payment information, such as card number, expiration date, and other billing information.
  • Sweepstakes, contests, and promotions. If you participate in our sweepstakes, contests, or promotions, we may collect your name, email address, and other registration information related to our sweepstakes, contests, and promotions.
  • Communications and interactions. When you email, call, or otherwise communicate with us, we collect and maintain a record of your contact details, a history of our interactions with you, and information about your use of our products and Services. We may use artificial intelligence and generative artificial intelligence capabilities to analyze data to improve the quality of our Services, determine trends, and provide customized recommendations. We also maintain records of communications and information that you may post on our social media channels, and information you provide to us related to any customer support request.
  • Events and experiences. If you register for or attend an event, conference, or experience that we host, sponsor, or participate in, we may collect personal information related to your registration for and participation in such event, including your contact and professional information, any requested accommodations or dietary restrictions, and any other information you may provide to us during the registration process or during the event.
  • Dietary, accessibility, and accommodation requests. If you tell us about dietary restrictions, allergies, accessibility needs, or other accommodation requests, this information may reveal details about your health or religious practices. We collect it only if you choose to provide it, and we use it only to accommodate you at the event. Access is limited to our event leadership team and the event venue (and its catering and hospitality staff) as needed to meet your request. We do not use this information for marketing, and we delete it within 90 days after the event.
  • Photos, video, and recordings. Our events may be photographed, filmed, and recorded. If you attend, we may capture your image, likeness, and voice and use them as described in our Terms of Use, including in our marketing. You can ask not to be featured by emailing concierge@alta-group.co before the event.
  • Account and registration information. We may allow you to create an account through our online Services. If you register for an account with us, we may collect your name, email, username, password, birthday, and other personal information you submit.
  • Preferences. We also may collect information about your preferences, such as communications preferences, preferences related to your use of our Services, and any other preferences you provide when interacting with us.
  • ### Personal Information Collected from Third Parties

We may collect personal information about you from third-party sources, such as other customers, public databases, joint marketing/promotional partners, social media platforms, or other third parties.

  • Lead, prospect, and order recipient information. We may receive lead and prospect information, such as names, email addresses and contact information from third parties about individuals who may be interested in engaging with us.
  • Social media information. If you post information about us or engage with us on third-party platforms, such as through your social media account, we may collect personal information about you from that third-party platform or account (e.g., your social media username and/or handle). These third-party platforms and services control the information that they collect and share about you. For information about how they may use and disclose your information, including any information you make public, please consult their respective privacy policies.
  • ### Personal Information Collected Automatically

We and our providers automatically collect and derive personal information related to your use of our Services and your interactions with us. Such information may include:

  • Device and browsing information. We use cookies, log files, pixel tags, and other tracking technologies to automatically collect information when users access or use our Services. We may collect device IP address, general location information, domain name, pageviews, date and time stamps, browser type, device type, device ID, internet service provider, referring and exiting URLs, operating system, language, clickstream data, and similar device and usage information. For more information, please see Section 6. Cookies and Tracking.
  • Activities and usage. We also collect activity information related to your use of the Services, such as information about links clicked, searches, features used, items viewed, and time spent within the Services.
  • Location information. We may collect or derive general location information about you such as through your IP address. With your permission, we may also collect geolocation information from your device. You may turn off location information sharing through your device's settings.

3. Purposes for Collecting and Processing

Generally, we collect, use, and otherwise process the personal information that we collect for the following purposes:

  • Services and support. To provide our products and to operate our Services, communicate with you about your use of our products and Services, respond to your inquiries, gather feedback, fulfill your requests, manage our events, run our day-to-day operations, and for similar purposes. We may use artificial intelligence and generative artificial intelligence capabilities to allow us to analyze data to improve the quality of our Services, determine trends, and provide customized recommendations.
  • Relationship management. To manage our relationship with you, for example, to process your transactions, manage and maintain your account with us, respond to your questions and comments, and for other similar purposes.
  • Analytics and improvement. To better understand how users access and use our Services, products, and offerings, and for other research and analytical purposes, such as to evaluate and improve our Services and business operations, to develop Services, features and new products and offerings, and for internal quality control and training purposes.
  • Customization and personalization. To tailor the content that we may send you, including to offer personalized help and instructions, and to otherwise personalize your experience.
  • Sweepstakes, contests, and promotions. To administer the promotional programs we offer.
  • Marketing, advertising, and public relations. For marketing, advertising, and public relations purposes. For example, to send you information about our products and Services and the products and services of our affiliates or joint marketing partners, such as newsletters, and other marketing content, as well as any other information that you may sign up to receive. We also may use certain personal information that we collect to manage and improve our advertising campaigns so that we can better reach individuals with relevant content based on your interests and geographic region.
  • Planning and managing events. For event planning and management, including registration, attendance, connecting you with other event attendees and event sponsors, and contacting you about relevant events and Services.
  • Research, surveys, and product development. To administer surveys, such as for market research, customer satisfaction purposes or to improve our products and Services, conduct statistical and data analytics, and for other similar purposes.
  • Security and protection of rights. To protect our Services and our business operations; to prevent and detect fraud, unauthorized activities and access, and other misuse, where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or third party, violations of our Terms of Service or other agreements we have with you or this Notice, to defend our rights, including through legal or other dispute resolution processes.
  • Legal proceedings and obligations. To comply with the law and our legal obligations, to respond to legal process and related legal proceedings, and government or law enforcement requests.
  • General business and operational support. To consider and implement mergers, acquisitions, reorganizations, bankruptcies, and other transactions such as financings and for purposes related to the administration of our general business, accounting, auditing, compliance, recordkeeping, and legal functions.

4. Disclosures of Personal Information

Generally, we disclose the personal information that we collect to provide our Services, respond to and fulfill your transactions or requests, as otherwise directed or consented to by you, and as follows:

  • Affiliates, brands, and subsidiaries. We may disclose the personal information we collect to our affiliates, brands, and subsidiaries who will use and disclose this personal information in accordance with the principles of this Notice.
  • Vendors and service providers. We may disclose the personal information that we collect to our service providers and others who perform functions on our behalf or provide us services. These may include, for example, event venues, hotels, and caterers, service providers that host or operate our Site, payment processors, email marketing and customer relationship management (CRM) providers (such as HubSpot), text messaging providers, analytics providers, artificial intelligence vendors, information technology service providers, customer service vendors, consultants, auditors, and legal counsel. These companies and individuals may only use the data as permitted by our contracts with them.
  • Event attendees and sponsors. We may share limited information about event attendees and speakers, such as names and organizations, with an event's other attendees (for example, on a guest list or name badge). We do not share your contact details with event sponsors unless you opt in, for example by choosing to connect with a sponsor at an event.
  • Advertising and analytics platforms, providers, and networks. We may disclose or make available personal information to the platform providers and vendors that we use to provide or make available certain features or portions of the Services, or as necessary to respond to your requests. We may also make certain information (such as browsing information) available to advertising platforms, providers and networks in support of our marketing, advertising, and campaign management.
  • Corporate transactions. If we are or may merge with another company, or if any of our assets are or could be transferred to another company, we may transfer the information we have collected about you to the other company. We may also share certain personal information as necessary prior to the completion of such a transaction with auditors and other advisors, including attorneys and consultants, as part of due diligence or as necessary to plan for a transaction.
  • Others as permitted or required by applicable law. We may disclose personal information to other parties to the extent permitted or required by applicable law. This may include regulators, government entities, and law enforcement.
  • Security and protection of rights. We may disclose your personal information when we believe it is appropriate to do so to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Service or this Notice, or as evidence in litigation in which we are involved.
  • With permission. We may disclose personal information in ways not described above. If so, we will notify you and obtain your consent, as necessary.

5. Aggregate and De-Identified Information

We may use and disclose aggregate and other non-identifiable data related to our business and Services for quality control, analytics, research, development, marketing, and other purposes. Where we use, disclose, or otherwise process de-identified personal information (data that is no longer reasonably linked or linkable to an identified or identifiable natural person, household, or personal or household device) we will maintain and use the information in de-identified form and not attempt to re-identify it, except in order to determine whether our de-identification processes are reasonable and adequate pursuant to applicable privacy laws.

6. Cookies and Tracking

We and our providers use cookies, pixel tags, and other similar tracking technologies to automatically collect information about browsing activity, device type, and similar information within our Site and Services. This information, which may be considered personal information in some jurisdictions, is used, for example, to analyze and understand how you access, use, and interact with our Site and Services; to identify and resolve bugs and errors in our Site and Services; to assess, secure, protect, optimize, and improve the performance of our Site and Services; to personalize content on our Site; and for marketing, advertising, measurement and analytics purposes. We may also de-identify and/or aggregate such information to analyze trends, administer our Site and Services, and gather broad demographic information for aggregate uses, and for any other lawful purposes.

Cookies

Cookies are alphanumeric identifiers used for tracking purposes. Some cookies allow us to make it easier for you to navigate our Site and Services, while others are used to enable a faster log-in process, to support the security and performance of the Site and Services, or to allow us to track activity and usage data within and across our Site and Services.

Pixel Tags and Similar Technologies

Pixel tags (sometimes called web beacons or clear GIFs) are tiny graphics with a unique identifier, similar in function to cookies. We may use these tracking technologies to understand users' activities, to help manage content and compile usage statistics, and in emails to let us know when they have been opened or forwarded so we can track response rates and gauge the effectiveness of our communications.

Local Storage Objects

Local storage is a web storage mechanism that allows us to store data on a browser that persists even after the browser window is closed. Local storage may be used by our web servers to cache certain information in order to enable faster loading of pages and content when you return to our Sites. You can clear data stored in local storage through your browser. Please consult your browser help menu for more information.

Analytics

We use analytics tools, such as Google Analytics, to evaluate usage and traffic on our Site and Services. These analytics providers use cookies, pixels, and other tracking technologies to collect usage data to provide us with reports and metrics that help us analyze, improve, and enhance performance and user experience. You can learn more about how Google uses your information at www.google.com/policies/privacy/partners/ ("How Google uses information from sites or apps that use our services"). You can also download the Google Analytics Opt-out Browser Add-on to prevent your information from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout.

Cross-Device Tracking

We and ad networks we work with may use the information we collect about you within our Site and Services, and on other third-party websites and services, to help us and these third parties identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.) to interact or engage with us or our Site and Services.

Advertising Networks

We work with ad networks, channel partners, mobile ad networks, analytics and measurement services, and others ("ad networks") to personalize content, as well as to manage our advertising on third-party websites, mobile apps, and online services. We may share certain information with ad networks, and we may each use cookies, pixel tags, and other tools to collect usage and browsing information within our Services, as well as on third-party websites, apps, and services. This information may include IP address, location information, cookie and advertising IDs, and other identifiers, as well as browsing information. For example, we use the Meta Pixel (Meta Platforms, Inc., which operates Facebook and Instagram) and Google Ads to measure the effectiveness of our ads and to show our ads to people who have visited our Site or who may be interested in our events. You can manage how Meta uses this information in your Facebook or Instagram ad preferences settings, and how Google uses it at myadcenter.google.com.

Custom Lists and Matching

We may share or make available certain customer list information (such as your name, email address and other contact information) with advertising platforms such as Meta and Google, typically in hashed (encoded) form, (i) so that we can better target ads and content to you across third-party sites, platforms and services, and (ii) in some cases, these third parties may help us to enhance our customer lists with additional demographic or other information, so we can better target our advertising and marketing campaigns.

Do-Not-Track

Currently, our Services do not recognize web browser "Do-Not-Track" requests. You may, however, disable certain tracking as discussed below (e.g., by disabling cookies).

7. Your Privacy Choices

You have certain choices regarding our processing of your personal information, and we make available several ways for you to manage your preferences and privacy choices, as described below:

Marketing Communications

We may send periodic promotional and operational emails or other similar communications to you. You may change your preferences or unsubscribe by following the instructions provided to you in the communication. If you opt out of receiving promotional emails from us, we may still send you transactional or other communications that you have requested to receive from us.

  • Text Messages (SMS/RCS)
  • If you choose to receive text messages from Alta Group, we collect your mobile phone number and a record of your consent. We use them to send event updates, reminders, invitations, and marketing messages about Alta Group events and experiences.
  • Consent. We only send marketing texts to people who have expressly agreed to receive them, for example by texting a keyword to us, checking a box, or submitting an opt-in form. Agreeing to receive texts is not required to buy a Package or attend an event.
  • Frequency and charges. How often we text varies. Message and data rates may apply, depending on your mobile plan.
  • Opting out. Reply STOP at any time to stop receiving texts. We'll send one message confirming you've been unsubscribed. Reply HELP, or email concierge@alta-group.co, for help.
  • Carriers. Mobile carriers are not liable for delayed or undelivered messages.
  • No sharing. We do not sell, rent, or share your mobile number or text-messaging consent with third parties or affiliates for their own marketing. We share this information only with the service providers who send our messages on our behalf.
  • ### Cookie Settings

You can set your browser to block certain cookies or notify you when a cookie is set; you can also delete cookies. The "Help" portion of the toolbar on most browsers will tell you how to prevent your device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to delete cookies. Visitors to our Site who disable cookies will be able to browse the Site, but some features may not function. If you visit our Site from a different device or from a different browser on the same device, you will need to apply your cookie settings for that browser and/or device as well.

Industry Ad Choice Programs

You can control how participating ad networks use the information that they collect about your visits to our Site and Services and those of third parties, in order to display more relevant targeted advertising to you. You can obtain more information and opt out of receiving targeted ads from participating ad networks at aboutads.info/choices (Digital Advertising Alliance).

Account Information

Where we offer you the opportunity to create an online account, you may review or change the information in your account or terminate your account at any time by contacting us using the contact information provided in Section 16. Contact Us. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.

8. Retention

We retain your personal information for as long as reasonably necessary to fulfill the purposes for which it was collected or as otherwise necessary to comply with our legal obligations, resolve disputes, maintain appropriate business records, and enforce our agreements. Dietary, accessibility, and accommodation information is deleted within 90 days after the event for which it was provided.

9. Children's Information

Our Services and events are intended only for adults 18 and older and are not directed to children. If we discover that anyone under 18 has provided us with personal information, we will delete such information from our systems. If you are a parent or guardian and believe we have collected your child's information in violation of applicable law, please contact us as set forth in Section 16. Contact Us.

10. Security

We have implemented safeguards that are intended to protect the personal information we collect from loss, misuse, unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee security.

11. Third-Party Links

Our Site and Services may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Notice but instead the privacy notices of those third-party websites. We are not responsible for the information practices of such third-party websites.

12. Your Privacy Rights

Wherever you live, you may ask us to:

  • Access the personal information we hold about you and receive a copy of it;
  • Correct personal information that is inaccurate or incomplete;
  • Delete your personal information, subject to the exceptions described below; and
  • Stop marketing to you, by email, text message, or otherwise.
  • Depending on where you live, you may have additional rights, described in Section 13 (U.S. residents) and Section 14 (UK and EEA residents).

How to make a request. Email us at concierge@alta-group.co with the subject line "Privacy Request" and tell us what you are asking for. To protect your information, we will verify your identity before acting on your request, usually by confirming details we already hold, such as your email address and the events you registered for. You may use an authorized agent to make a request on your behalf where the law allows; we may ask the agent for proof of their authority and may ask you to verify your identity directly.

Exceptions. We may keep certain information where we are required or permitted to by law, for example records of transactions, information needed to resolve disputes or enforce our agreements, and records of your opt-out choices so that we can honor them.

No discrimination. We will not deny you our Services, charge you a different price, or provide a different level of service because you exercised your privacy rights.

13. Additional Information for U.S. State Residents

Residents of California and certain other U.S. states (including Colorado, Connecticut, Oregon, Texas, Utah, and Virginia) have additional rights under their state privacy laws, to the extent those laws apply to us. This section supplements the rest of this Notice.

Categories of personal information we collect. In the past 12 months, we have collected the following categories of personal information, from the sources and for the purposes described in Sections 2 and 3, and disclosed them to the categories of recipients described in Section 4:

  • Identifiers — Name, email address, postal address, phone number, account username, IP address, cookie and advertising IDs
  • Customer records — Billing information, professional details, registration information
  • Commercial information — Packages and events purchased, transaction history
  • Internet or other electronic network activity — Browsing history on our Site, interactions with our ads and emails
  • Geolocation data — General location derived from IP address; precise location only with your permission
  • Audio, visual, and similar information — Photographs, video, and audio recordings at our events; call or message records
  • Professional information — Title, company, industry
  • Inferences — Interests and preferences derived from your interactions with us
  • Sensitive personal information — Account log-in credentials; dietary, accessibility, or accommodation information that may reveal health or religious information

Retention. We keep each category of personal information for the periods described in Section 8.

Selling, sharing, and targeted advertising. We do not sell personal information for money. However, we use advertising technologies, such as the Meta Pixel and Google Ads, and may share customer lists with advertising platforms, as described in Section 6. Under some state laws, this may be considered "selling" or "sharing" personal information, or processing it for "targeted advertising." The categories involved are identifiers, internet or other electronic network activity, and inferences, disclosed to advertising and analytics platforms. You can opt out by clicking "Your Privacy Choices" in the footer of our Site or by emailing us as described in Section 12. We also honor opt-out preference signals, such as Global Privacy Control, sent by your browser; we apply the signal to the browser or device that sends it and, if we know who you are, to your account. We do not knowingly sell or share the personal information of anyone under 16.

Sensitive personal information. We use sensitive personal information only to provide the Services you request (for example, to accommodate your dietary or accessibility needs) and for other purposes permitted by law. We do not use or disclose it to infer characteristics about you, and we do not use it for marketing or advertising.

Your additional rights. Depending on your state of residence, you may also have the right to:

  • know the categories and specific pieces of personal information we have collected about you, the categories of sources, the purposes, and the categories of third parties to whom we disclosed it;
  • receive your personal information in a portable format;
  • opt out of the sale or sharing of your personal information, targeted advertising, and certain profiling; and
  • appeal our decision on your request. To appeal, reply to our decision with the subject line "Privacy Appeal." If we deny your appeal, you may contact your state Attorney General.
  • California "Shine the Light." California residents may ask whether we have disclosed personal information to third parties for their own direct marketing purposes in the prior calendar year. We do not share personal information with third parties for their own direct marketing purposes.

14. Additional Information for UK and EEA Residents

This section applies if you are located in the United Kingdom or the European Economic Area (EEA), including when you attend our events held there.

Controller. Alta Group Holdings, LLC, 2810 N. Church St., #712555, Wilmington, DE 19802, USA, is the controller of your personal information. You can contact us at concierge@alta-group.co. [Our UK representative is [NAME], [ADDRESS], [EMAIL].]

Legal bases for processing. We process your personal information on the following legal bases:

  • Registering you for events, processing payment, managing your account and attendance — Performance of a contract with you
  • Dietary, accessibility, and accommodation information that may reveal health or religious information — Your explicit consent, which you give by providing it
  • Marketing emails and text messages — Your consent, or our legitimate interests in marketing similar events to past guests where the law permits
  • Non-essential cookies, the Meta Pixel, Google Ads, and Google Analytics — Your consent, given through our cookie banner
  • Photographs and recordings at events — Our legitimate interests in documenting and promoting our events, subject to your right to object
  • Improving our Services, analytics, surveys, security, and fraud prevention — Our legitimate interests in running and improving our business safely
  • Complying with legal obligations, such as tax and accounting records — Compliance with a legal obligation

Where we rely on legitimate interests, we have balanced those interests against your rights. Where we rely on consent, you may withdraw it at any time, without affecting processing that took place before you withdrew it.

Your rights. In addition to the rights in Section 12, you have the right to:

  • restrict our processing of your personal information in certain circumstances;
  • object to processing based on our legitimate interests, and to object at any time to direct marketing;
  • receive your personal information in a portable format;
  • withdraw consent at any time; and
  • lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner's Office (ico.org.uk). In the EEA, it is the data protection authority where you live or work, or where the issue occurred. We would appreciate the chance to address your concern first.
  • We will respond to your request within one month, which may be extended where the law allows.

International transfers. We are based in the United States, and our service providers may process personal information in the United States and other countries whose data protection laws may differ from those where you live. When we transfer personal information from the UK or EEA, we rely on appropriate safeguards, such as the European Commission's Standard Contractual Clauses, the UK International Data Transfer Addendum, or a recipient's certification under the EU-U.S. Data Privacy Framework (and its UK Extension), as applicable. You may request more information about these safeguards by contacting us.

Automated decision-making. We do not make decisions about you based solely on automated processing that produce legal or similarly significant effects.

15. Changes to this Privacy Notice

We may make changes to this Notice from time to time, so please be sure to check back periodically. We will post updates to the Notice on the Site. If we make any material changes to this Notice, we will endeavor to provide you prior notice, such as by emailing or posting prominent notice on our Site.

16. Contact Us

Alta Group welcomes your questions and comments about your privacy or this Notice. Please contact us by emailing concierge@alta-group.co.